The China launch was expected to give the title another boost as the Asian country would be the game's biggest market. The nod had garnered attention as the Diablo franchise focuses on slaying demons and witches - themes seen to jar with Chinese regulators' dislike of games with violent or religious content.ĭiablo Immortal was already released outside of China on June 2, and as per app-tracking platform App Magic, it has earned over $24 million during the first two weeks since the rollout. The company received a gaming license from Chinese regulators for the game last February, before authorities months later rolled out new rules and halted issuances of new game licenses for almost nine months. Co-developed by NetEase and Activision Blizzard, Diablo Immortal is one of the most-anticipated games this year and its China launch is being closely watched to gauge Beijing's attitude towards the country's $46-billion video games market that was hit by sweeping regulatory crackdowns last year.
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